K A T A L Y S T

Points of Contact We Coordinate

Filter by category to explore the full ecosystem of partners, platforms, and stakeholders we coordinate on your behalf — so you can focus on running the business.

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Points of Contact

Points of Contact we interact with on behalf of the client

Contacts

90+

Modern marketing isn’t just “us and the client” – it’s an entire ecosystem of media owners, platforms, vendors, partners, and internal stakeholders that all need to move in sync. A big part of Katalyst’s job is to sit in the middle of that ecosystem as the conductor: managing conversations, aligning expectations, coordinating timelines, and making sure every external partner is rowing in the same direction.

Instead of our clients juggling ten different suppliers, chasing specs, and translating briefs, we become the coordination layer – handling the details, fighting the fires, and keeping the whole network organised so the client can stay focused on running the business.

Think, everyone outside (and around) the client that we coordinate so things actually happen.

    • TV stations & broadcast networks

    • Radio stations

    • Print publishers

      • Newspapers

      • Magazines

      • Trade journals

    • OOH

      • Billboard / Digital Screen companies

      • Street furniture (bus shelters, kiosks, lamp posts)

      • Transit media (buses, taxis)

      • Mall & supermarket media networks

    • Cinema & in-theatre networks (When Available)

    • Major digital platforms

      • Google (Search, Display, YouTube)

      • Meta (Facebook, Instagram)

      • TikTok

      • LinkedIn

      • X/Twitter

      • Snapchat, Pinterest, etc. (if relevant)

    • Programmatic / Adtech

      • Programmatic partners

      • Ad networks

      • Retargeting platforms

    • Digital publishers

      • News sites & portals

      • Niche blogs / content hubs

      • Online magazines

    • Podcast & streaming platforms

      • Podcast hosts & networks

      • Audio streaming platforms (Spotify, etc.)

    • Media buying specialist

    • PR specialist

    • Digital / performance specialist

    • SEO specialists

    • Social media / community management partners

    • Experiential / event specialist

    • Research agencies

    • Brand specialist

    • Print & fabrication

      • Offset printers, Digital printers & Packaging printers

      • Large-format/OOH printers

      • Signage fabricators & installers

      • POS / display manufacturers (shelf units, stands, gondolas, display booths)

      • Merch & promo product vendors

    • Video & motion

      • Production houses

      • Directors & producers

      • Camera crews

      • Editors

      • Motion designers / animators (2D/3D)

    • Audio & voice

      • Recording studios

      • Sound designers & engineers

      • Voice-over artists

      • Composers / music libraries / rights holders (if required)

    • Photography

      • Lifestyle photographers

      • Product / food photographers

      • Corporate / portrait photographers

      • Retouchers

    • Illustration & specialist craft

      • Illustrators

      • 3D artists

      • Typographers

    • Web & app developers (if external)

    • Hosting providers & domain registrars

    • CMS platform partners (Squarespace, WordPress, Webflow, etc.)

    • E-commerce platforms (Shopify, WooCommerce, etc.)

    • Payment gateways & fintech partners

    • CRM platforms & integrators (HubSpot, Salesforce, etc.)

    • Email service providers (Mailchimp, SendGrid, Klaviyo, etc.)

    • Marketing automation platforms

    • Analytics & tracking

      • Google Analytics / GA4

      • Tag management (GTM, etc.)

      • Heatmap / session recording tools

    • Data & dashboarding partners

      • BI tools (Looker, Power BI, Data Studio, etc.)

    • Event organisers & promoters

    • Venue owners & managers

    • AV & staging companies

    • Lighting, sound & rigging providers

    • Production & decor houses

    • Staffing & promo teams

    • Security & logistics partners

    • Sponsor/rights owners (festivals, sports teams, cultural events, conferences)

    • Influencers & content creators

    • Brand ambassadors

    • Talent managers

    • Community organisations, NGOs & associations

    • Industry KOLs (key opinion leaders)

    • Retail chains & category managers

    • Supermarkets & wholesale clubs

    • Pharmacies & health retailers

    • HoReCa (hotels, restaurants, cafés, bars)

    • Distributors & wholesalers

    • Franchisees and branch networks

    • Corporate partners in co-branded campaigns

  • Even though they’re not “vendors”, Front of House (FoH) lives here too:

    • C-suite / leadership

    • Marketing & brand teams

    • Sales & business development

    • Product / category managers

    • HR / People (for employer brand work)

    • Operations & logistics

    • IT & digital teams

    • Finance (for approvals, contracts, etc.)

    • Legal & compliance

    • Branch, territory & franchise managers

    • Internal comms / corporate comms

Managed Touchpoints

Touchpoints we oversee or manage

Touchpoints

130+

Every strategy, idea, and brief eventually has to land somewhere – on a screen, in a store, in someone’s inbox, at an event, in a board pack, on a billboard, in an app. Those “somewheres” are the touchpoints we oversee and manage on behalf of our clients.

Part of Katalyst’s value is making sure that wherever the brand shows up – from a CEO presentation to a TikTok, from in-store signage to a landing page – it feels like the same brand, tells the same story, and supports the same objectives. We don’t just create isolated assets; we manage a connected ecosystem of touchpoints so the brand is clear, consistent, and effective at every interaction.

    • Brand strategy documents

      • Purpose, vision, mission

      • Positioning & value propositions

      • Audience / segments & personas

    • Brand story & narrative frameworks

    • Tone of voice & messaging guidelines

    • Visual identity system

      • Logos & lockups

      • Colour palette

      • Typography system

      • Iconography & illustration style

      • Photography style & art direction

    • Brand guidelines / brand book

    • Sub-brand / architecture frameworks

    • Corporate website & key pages (About, Services, Contact, etc.)

    • Company profile / credentials deck

    • Corporate brochures & leave-behinds

    • Investor decks & fundraising presentations

    • Annual reports & sustainability reports

    • Pitch decks & tender responses

    • Proposal templates

    • Stationery

      • Business cards

      • Letterheads

      • Envelopes

      • Notepads

    • Email signatures

    • Document templates

      • Word/Google Docs templates

      • PowerPoint/Keynote/Google Slides templates

      • Report & proposal templates

    • Forms & applications (print or digital)

    • Invoices & quotation templates (look & feel)

    • Contracts & legal templates (layout/branding layer)

    • Campaign platforms & key visuals

    • Print ads (newspaper, magazine, trade)

    • OOH / DOOH

      • Billboards

      • Street furniture

      • Transit media

      • Mall/supermarket panels

    • Cinema ads (static or motion)

    • Flyers, posters, brochures

    • In-store promotional materials

    • Direct mail pieces

    • Digital display banners (static, HTML5, rich media)

    • Social ad assets

      • Single image

      • Carousels

      • Stories

      • Reels / short-form video

      • TikTok formats

    • Search ads

      • Copywriting

      • Extensions & sitelinks

    • Video ads for online (YouTube pre-roll, in-stream, bumper, etc.)

    • Programmatic creative variations

    • Affiliate / partner creative kits

    • Brand films & story videos

    • TVCs & online video spots

    • Explainer videos

    • Product demos

    • Social video content (shorts, reels, “snackable” formats)

    • Motion graphics & animated explainers

    • Animated logo stings & idents

    • Radio spots & audio ads

    • Podcast ads & native reads (scripts, creative direction)

  • Websites

    • UX/UI design

    • Landing pages

    • Microsites & campaign sites

    • Forms & lead capture flows

    E-commerce

    • Storefront design

    • Product page layouts

    • Checkout flows (visual + UX)

    SEO content

    • Blog posts & articles

    • Guides, resources & pillar pages

    • On-page structure and layout

    Email & messaging

    • Newsletters

    • Promotional campaigns

    • Automated flows (welcome, onboarding, nurture, reactivation, cart recovery, renewal)

    • Transactional email branding (order confirmations, service notices)

    • SMS & WhatsApp campaigns (copy + structure)

    Apps & portals

    • UI screens & flows

    • In-app messaging & banners

    • Onboarding walkthroughs

  • Channel strategy by platform

    Content calendars

    Content series & recurring formats

    Organic posts

    • Static posts & carousels

    • Stories

    • Reels / short-form

    • Polls & interactive content

    Social cover images & profile visuals

    Highlight covers / story archives (IG)

    Copy, hashtags & CTAs

    Community management scripts & playbooks

    • Response tone & templates

    • FAQ & escalation flows

  • In-store branding

    • Wall graphics

    • Window displays

    • Wayfinding & signage

    • Shelf talkers, wobblers, gondola ends

    • Price tags & promo tags (design system)

    POS & merchandising

    • Counter units

    • Floor stands

    • Branded display structures

    Packaging

    • Product packaging

    • Labels & stickers

    • Sleeves, wrappers, sleeves, tags

    • Unboxing experiences

    Branded environments

    • Office / branch interiors (visual branding layer)

    • Reception & lobby signage

    • Meeting room branding

    Events & activations

    • Event identity & key visual

    • Stage backdrops

    • Banners, pull-ups & flags

    • Step-and-repeat walls

    • Badges, lanyards & passes

    • Booth & exhibition stand design

    • Branded collateral (programmes, maps, schedules)

    • On-ground engagement materials (game mechanics, sampling materials)

    Fleet & uniforms

    • Vehicle wraps & liveries

    • Staff uniforms & name badges

    • Safety gear branding

    • Employer brand campaigns (inside & outside)

    • Recruitment ads & career-site content

    • Recruitment materials

    • Onboarding kits & welcome packs

    • Internal campaign identities (launching new initiatives, values, behaviours)

    • Internal posters & digital signage

    • Intranet graphics & internal newsletters

    • Town hall / leadership deck design

    • Measurement frameworks & KPI maps

    • Dashboard design (visualisation, hierarchy)

    • Monthly / quarterly report templates

    • Campaign wrap-up decks

    • Brand health & performance reports

    • Testing frameworks (A/B creative matrices, test plans)

    • PowerPoint decks for sales

    • One-pagers & capability sheets

    • Case study layouts

    • RFP / tender document design

    • Investor or partner update packs

    • Certificates, vouchers, gift cards

    • Branded forms & checklists (offline and online)